I market what I believe in.
Stories are how we make change. I started reporting in newsrooms, built social audiences and websites for universities and startups, and now help nonprofits and healing practitioners tell clear, brave stories. I bring journalistic rigor, digital marketing know-how, and a deep commitment to social justice to every project.
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Nerd energy
Writing is my passion, and I’ve also been making websites since I was 10 years old. I taught myself HTML, CSS, and JAVA. I’m obsessed with SEO/AIO, but I’m not gonna lie, I miss the Geocities era.
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Design minded
I’m a full-stack marketer with visual skills. I shoot (Canon preferred), record, and edit. I create compelling graphics in Canva and with Adobe products.
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Advocating justice
For those left behind including vulnerable children and families (foster care), abuse survivors, and underrepresented communities.
Caroline Newton’s work
Overall brand strategy for Lighthouse Transitional Care
At Lighthouse Transitional Care, I lead all marketing and communications efforts to amplify the organization’s mission of supporting young adults transitioning out of orphan care.
I manage storytelling across every channel—building and maintaining the website, crafting donor-focused email campaigns, and creating social content that raises awareness and deepens community engagement.
My work includes developing long-term communications strategy, shaping brand identity, producing print and digital materials, and partnering with local organizations to execute events and campaigns.
Whether I’m writing copy, designing assets, or structuring a multi-channel outreach plan, my focus is always on creating clear, ethical, and impactful communications that ultimately benefit the youth we serve.
SEO copywriting + project management for Towards A Better World
I’ve always been a committed writer, but working with the world-changing clients at Towards A Better World pushed my SEO writing to a new level. There, I learned how to combine ethical storytelling with strategic keyword research, technical best practices, and content architecture that truly moves rankings.
As a project manager, I oversee full-funnel digital strategy — including SEO, email marketing, and social media — for a portfolio of about a dozen clients, ensuring each channel supports both visibility and conversion.
Selected SEO results:
50% of one client’s total website traffic now comes from organic search, with rankings across 50+ high-volume keywords—a mix of localized terms and niche queries aligned with her specialty.
Clicks increased 50% and impressions grew 297% within the first four months of working together.
Ranking on page one for 13+ keywords, particularly long-tail queries commonly searched and discussed in communities like Reddit, demonstrating strong content-to-audience alignment.
Printful video production
At startup unicorn + print-on-demand powerhouse Printful, I helped bring new products, features, and facilities to life through educational and promotional video content. I co-wrote and edited video scripts, presented on-camera, and collaborated closely with designers, product teams, and marketing to ensure each video was clear, accurate, and engaging. I also hosted live webinars to strengthen client relationships and support product launches. This playlist highlights a selection of videos I helped script, shape, and present.
(*NOTE: All content in this section belongs to Printful!)
Printful blog optimization
Black is Beautiful: 4 Marketing Tips from Jolie Noire
Sisters Kimberly and Keyondra Lockett are both strong Black women in their own right. Kimberly works as a wardrobe stylist, and Keyondra is a gospel singer-songwriter. In 2019, they pushed their creative heads together to create an ecommerce store, Jolie Noire, and they’ve learned that together, they’re pretty much unstoppable. (Read more…)
House of Chingasos: Passion Drives Success in Ecommerce
In April 2020, at the height of the Covid-19 pandemic in the US, Carlos Ugalde’s store hit an all-time high. House of Chingasos made more than $200,000. He used his trademark combination of Latino culture and humor to lighten the mood about the situation and released new Covid-related designs. “I wanted to sympathize with my audience because I hate this virus,” Ugalde says. (Read more…)
Queer Ivy Art: a Journey to Self-Acceptance and Business Success
Danny’s a strong, independent ecommerce business owner. That word “independent” is an important one, because for members of the cult Danny was raised in, “independence” was a bad word. Danny (they/them and fae/faer pronouns) was assigned female at birth, and in their community, females do not work outside the home. (Read more…)
Award-winning content for Oregon State University
For my first three years at Oregon State University, I was part of the University Marketing team where I wrote blog posts and contributed to videos including the Powered by Orange and Beaver Nation campaigns. I also followed a student group from the College of Business to Uganda who partnered with an NGO to support women suffering from childbirth injuries.
Upon moving to the College of Forestry, I oversaw production of the college’s biennial reports and alumni magazines. I developed overarching messaging, drafted and edited feature stories, and coordinated with designers and photographers.
The College of Forestry received a CASE award in 2019 for a paid recruitment campaign for its strategic impact and measurable results: increasing enrollment for programs including Wood Science, Forest Engineering, and Natural Resources.
“Some believe it is only great power that can hold evil in check... but it is the small everyday deeds of ordinary folk that keep the darkness at bay."
— J.R.R. Tolkien