Caroline Newton’s portfolio
SEO results
50% of one client’s total website traffic now comes from organic search, with rankings across 50+ high-volume keywords—a mix of localized terms and niche queries aligned with her specialty.
Clicks increased 50% and impressions grew 297% within the first four months of working together.
Ranking on page one for 13+ keywords, particularly long-tail queries commonly searched and discussed in communities like Reddit, demonstrating strong content-to-audience alignment.
Email results
My clients consistently achieve open rates of 60% or higher while working with me.
Performance results
Overall, my clients see:
improved conversion rates
lower bounce rates (visitors spending more time on their pages)
streamlined navigation that helps their clients find what they're looking for.
Overall brand strategy for Lighthouse Transitional Care
From its founding until 2026, I led Lighthouse Transitional Care’s marketing and communications efforts to amplify the organization’s mission of supporting young adults transitioning out of orphan care.
I managed storytelling across every channel—building and maintaining the website, crafting donor-focused email campaigns, and creating social content that raises awareness and deepens community engagement.
My work included developing long-term communications strategy, shaping brand identity, producing print and digital materials, and partnering with local organizations to execute events and campaigns.
Whether writing copy, designing assets, or structuring a multi-channel outreach plan, my focus was always on creating clear, ethical, and impactful communications that ultimately benefitted the youth the organization serves.
Printful video production
At startup unicorn + print-on-demand powerhouse Printful, I helped bring new products, features, and facilities to life through educational and promotional video content. I co-wrote and edited video scripts, presented on-camera, and collaborated closely with designers, product teams, and marketing to ensure each video was clear, accurate, and engaging. I also hosted live webinars to strengthen client relationships and support product launches. This playlist highlights a selection of videos I helped script, shape, and present.
(*NOTE: All content in this section belongs to Printful!)
Printful blog optimization
Black is Beautiful: 4 Marketing Tips from Jolie Noire
Sisters Kimberly and Keyondra Lockett are both strong Black women in their own right. Kimberly works as a wardrobe stylist, and Keyondra is a gospel singer-songwriter. In 2019, they pushed their creative heads together to create an ecommerce store, Jolie Noire, and they’ve learned that together, they’re pretty much unstoppable. (Read more…)
House of Chingasos: Passion Drives Success in Ecommerce
In April 2020, at the height of the Covid-19 pandemic in the US, Carlos Ugalde’s store hit an all-time high. House of Chingasos made more than $200,000. He used his trademark combination of Latino culture and humor to lighten the mood about the situation and released new Covid-related designs. “I wanted to sympathize with my audience because I hate this virus,” Ugalde says. (Read more…)
Queer Ivy Art: a Journey to Self-Acceptance and Business Success
Danny’s a strong, independent ecommerce business owner. That word “independent” is an important one, because for members of the cult Danny was raised in, “independence” was a bad word. Danny (they/them and fae/faer pronouns) was assigned female at birth, and in their community, females do not work outside the home. (Read more…)
Award-winning content for Oregon State University
For my first three years at Oregon State University, I was part of the University Marketing team where I wrote blog posts and contributed to videos including the Powered by Orange and Beaver Nation campaigns. I also followed a student group from the College of Business to Uganda who partnered with an NGO to support women suffering from childbirth injuries.
Upon moving to the College of Forestry, I oversaw production of the college’s biennial reports and alumni magazines. I developed overarching messaging, drafted and edited feature stories, and coordinated with designers and photographers.
The College of Forestry received a CASE award in 2019 for a paid recruitment campaign for its strategic impact and measurable results: increasing enrollment for programs including Wood Science, Forest Engineering, and Natural Resources.
